Skills
Google Ads
Meta Ads
Campaign Analysis
Website Optimisation
Keyword Research
Email Marketing
Tools
Projects
-Projects

Google Ads Planning Sheet
Solara is a fictional New Zealand e-commerce brand created for this portfolio. This case study shows how I plan a Google Ads campaign from scratch, including the campaign structure, budget, bidding strategy, keyword research, negative keywords, ad copy and assets, and why I made each decision.

SEO Keyword Research
This project is an SEO keyword research demo I built for a fictional brand, using SEMrush to collect and analyse keywords. It shows how I pulled an initial list from different sources, filtered and refined it with key metrics, set priority levels, and finally clustered and mapped the keywords.
Projects
-Projects

Google Ads Planning Sheet
Solara is a fictional New Zealand e-commerce brand created for this portfolio. This case study shows how I plan a Google Ads campaign from scratch, including the campaign structure, budget, bidding strategy, keyword research, negative keywords, ad copy and assets, and why I made each decision.

SEO Keyword Research
This project is an SEO keyword research demo I built for a fictional brand, using SEMrush to collect and analyse keywords. It shows how I pulled an initial list from different sources, filtered and refined it with key metrics, set priority levels, and finally clustered and mapped the keywords.
Get in Touch
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