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Digital Marketer

Shiri Zhang

I listen for the pulse beneath the noise.

I read the drift between signals.

I make the next move real.

 
 
 
Skills and Tools

Skills

Google Ads

Meta Ads

Campaign Analysis

Website Optimisation

 

Keyword Research

Email Marketing

Tools

Projects

-Projects

google-ads-campaign-planning-sheet-mockup-desktop-version.png

Google Ads Planning Sheet

Solara is a fictional New Zealand e-commerce brand created for this portfolio. This case study shows how I plan a Google Ads campaign from scratch, including the campaign structure, budget, bidding strategy, keyword research, negative keywords, ad copy and assets, and why I made each decision.

Welcome Email Project

This project showcases my approach to email marketing, including a welcome email flow and the design of the first welcome email. It shows my understanding of email design, tone, and user experience, as well as my ability to create and build emails using Mailchimp and Canva.

email-marketing-design-tarapake-campaign-mockup-desktop- version.png
seo-keyword-research-sheet-mockup-desktop-version.png

SEO Keyword Research

This project is an SEO keyword research demo I built for a fictional brand, using SEMrush to collect and analyse keywords. It shows how I pulled an initial list from different sources, filtered and refined it with key metrics, set priority levels, and finally clustered and mapped the keywords.

Google Ads Monthly Report

This project is a Google Ads performance report I built in Looker Studio, using mock data to review campaign performance over the past month. It highlights conversions, cost per conversion, keyword performance, and device breakdowns.

Google-Ads-Performance-Report-Mockup-desktop-version.PNG

Projects

-Projects

google-ads-campaign-planning-sheet-mockup-desktop-version.png

Google Ads Planning Sheet

Solara is a fictional New Zealand e-commerce brand created for this portfolio. This case study shows how I plan a Google Ads campaign from scratch, including the campaign structure, budget, bidding strategy, keyword research, negative keywords, ad copy and assets, and why I made each decision.

Welcome Email Project

This project showcases my approach to email marketing, including a welcome email flow and the design of the first welcome email. It shows my understanding of email design, tone, and user experience, as well as my ability to create and build emails using Mailchimp and Canva.

email-marketing-design-tarapake-campaign-mockup-mobile-version.png
seo-keyword-research-sheet-mockup-mobile-version.png

SEO Keyword Research

This project is an SEO keyword research demo I built for a fictional brand, using SEMrush to collect and analyse keywords. It shows how I pulled an initial list from different sources, filtered and refined it with key metrics, set priority levels, and finally clustered and mapped the keywords.

Google Ads Monthly Report

This project is a Google Ads performance report I built in Looker Studio, using mock data to review campaign performance over the past month. It highlights conversions, cost per conversion, keyword performance, and device breakdowns.

Google-Ads-Performance-Report-Mockup-mobile-version.PNG

Contact

Charley Knox Is Represented
by United Creatives

Email: info@mysite.com

Phone: 123-456-7890

Get in Touch

Interested in my work or opportunities to connect? Feel free to reach out directly!

Contact me

© 2026 · Made with curiosity, iced flat whites & pigeons always trying to sneak in for food · Shiri Zhang

 
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